Sales Representative Merchandiser
Company: Cordialsa USA
Location: Los Angeles
Posted on: February 16, 2026
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Job Description:
Job Description Job Description Salary: $50,000 - $57,000
Annually Sales Representative Merchandiser (SRM) Department: Sales
Territory: West Division / East Los Angeles Reports to: Team Leader
Job Type:Full-time/ On-Site Mission: The Sales Representative
Merchandiser (SRM) is responsible for maximizing sales and ensuring
excellent in-store execution of Cordialsa USA products across
assigned retail accounts. This role combines sales, merchandising,
and customer service by planning store visits, placing orders,
setting up displays, and maintaining shelf conditions. The SRM
works closely with store managers and staff to build strong
relationships, gain additional product placements, ensure pricing
accuracy, and execute promotional campaigns. Responsibilities
include stocking shelves from backroom inventory, rotating
products, placing Point-of-Sale (POS) materials, and following
planogram standards. This is a field-based position requiring
regular travel to grocery store locations within a designated
territory, following a set store call schedule. Key Position
Responsibilities Sales and Customer Service: Maximize sales by
identifying opportunities and providing excellent customer service.
Verification of Displays: Visit stores and fill in lines and
additional spaces, ensuring that prices are correct. Route: Adhere
daily to the established customer route. Activity Log: Use
technological platforms to maintain control and a record of each
point of sale. Negotiation: Suggest orders to the customer to
ensure product rotation, manage volume business with store managers
based on predefined offer plans, and schedule the delivery date of
orders. Returns: Check with the customer for any returned
merchandise (credits), prepare and label it, leave it visible, and
inform them of the pickup date. (This activity does not apply to
some territories.) Customer Onboarding: Search for potential
clients in the assigned territory, presenting portfolios and
managing the required documentation for their establishment.
Labeling: Ensure that shelves are prepared for SKU labeling, that
promotional displays are set up correctly, and that inventory is
maintained and organized for sale. Photographs: Take pictures of
displays and shelves, accurately recording the assigned and
completed activities within each store or point of sale. Inventory
Reporting: Ensuring that products are rotated and in good selling
condition. Pricing: Ensure that price tags are displayed and that
the promotional price is applied. Communicate any pricing issues
promptly (both on and off the shelves) to the team leader.
Planograms: Validate the placement of products according to the
planograms. POP: Place the POP material according to the
instructions. Key Competencies: Familiarity with local customers is
a plus Innovative and creative in generating solutions that benefit
customers and Cordialsa USA Strong partnership-building skills to
support customer success Proficient with sales/order management
systems and technology Self-motivated and able to work
independently Flexible to adjust daily schedules as needed
Excellent communication skills Problem-solving abilities with
minimal supervision Proficient with Microsoft Office, internet, and
mobile devices Education: High School Diploma or GED required;
College degree highly preferred. Experience: Minimum 2 years in
sales and customer management, preferably in consumer packaged
goods (CPG). Experience in direct store delivery and grocery/retail
sales is a plus. Other Requirements: Bilingual Spanish/English (50%
or more) Must have car to access multi-store locations within
assigned shift Valid driver's license and proof of insurance Reside
within 50 miles or 60 minutes of the primary work location.
Flexible schedule with ability to work in a fast-paced environment.
Physically able to lift, bend, carry up to 25 lbs (occasionally
over 50 lbs), push, and pull while following safety protocols
Authorized to work in the US (without need for sponsorship, now or
in the future) Benefits: 401(k) match Dental Insurance Health
Insurance Vision Insurance Life Insurance Paid time off Referral
program Schedule: Monday to Friday
Keywords: Cordialsa USA, Azusa , Sales Representative Merchandiser, Sales , Los Angeles, California